Takuache Trucks: How an Aesthetic is Taking Over TikTok
Jane Lu
· 4 min read
It's safe to say that Americans have built their own subculture around pickup
trucks
. The Ford F-150 is the best-selling car in the country and even has American flags on its AC vents. Years ago, Chevy ran a commercial for the Silverado with emotional patriotic messaging, showcasing Martin Luther King and 9/11.However, a new audience has gravitated towards pickup trucks in recent years. The trokiando scene has become quite popular among the Mexican-American community.
Remezcla
tells us about the Takuache trucks trend and their rise to popularity.
Who are Takuaches and Takuachitas?
The trokiando trend is rooted in Mexican-American car culture, which had its beginnings on the West Coast. It would eventually gain popularity down in Texas, where the first lowrider clubs got into swing. The drivers in these clubs mostly drove sedans, with their chassis modified to almost drag along the ground. These cars have an undeniable aesthetic appeal, and the hydraulic lifts on some cars make them even cooler.
The term "takuache" means “opossum” in Spanish, but it's become known as a term for modern cowboys. These takuaches (or takuachitas in the feminine) wear fitted caps, bootcut jeans, and gold chains. Their shoes of choice are either Jordans or square-toed boots, and they're usually proficient at baile dancing.
Then there's the Edgars, takuaches who style their hair in a bowl cut. Their pals refer to it as the “cuh cut,” and “cuh” is another slang word for a buddy. The members of this community are usually young people or millennials who proudly speak Spanglish while cruising around in their modified trucks.
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What does this have to do with trucks?
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Of course, in Texas, the majority of drivers have trucks. That's why so many takuaches have gravitated towards either dropped trucks or lifted trucks, also known as “mamalonas.” Unlike typical lowrider meets, where you leisurely show off your ride, takuaches are more interested in trokiando.
This term refers to taking your truck down to the donut pit to show off your truck's burnout skills. A successful burnout is met with rallying cries of "si quema!" at truck meets across the Lone Star State. Slammed and lifted trucks are also prominently featured on takuache TikTok, YouTube, and even the lyrics of corrido jams.
Where can you find takuache truck content?
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It wouldn't be a stretch to say that TikTok might be the central hub of meeting other takuaches online. The “trucks takuache” tag on the platform currently has 23 billion views, featuring posts from several influencers within the community. Two of these users have 1.5 million followers and counting!
The rise of the trokiando scene has also contributed to the huge boom of corrido music in recent years. This type of music is usually a contemporary-styled ballad, weaving fun or emotional stories alongside modern musical accompaniment. Some corridos even directly mention cuhs and trokiando in the titles and lyrics.
Some takuache TikTok users have even compiled these songs onto dedicated Spotify playlists. You can find takuache memes on pretty much any social media platform, from Instagram to YouTube. Want to dive into the fun but don't know where to start? Even Pinterest has mood and inspo boards to help you nail the aesthetic.
At the heart of it, takuache is about finding your place in a warm community with strong Mexican-American cultural roots. And what better way to have fun with your community than seeing trucks do donuts?
Takuaches needn't worry: you don’t have to overpay for car insurance just because you have a lifted truck. Sign up with
Jerry
to easily find competitive rates for your beloved pickup.
