Doug DeMuro Says a BMW Is the Worst Car He’s Ever Reviewed

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Doug DeMuro knows a lot about cars. He writes for several well-respected auto blogs, he runs an auction website for other enthusiasts, and his car-focused YouTube channel has over four million subscribers.
DeMuro recently released a new video, listing the worst cars he has ever reviewed, and shockingly, first place went to a BMW. That’s right, the luxury car maker, famed for its German engineering!
While BMWs are notorious for costing a lot of money in out-of-pocket repairs, they are generally very nice vehicles, boasting comfortable interiors and superior performance.
Why then, did this particular BMW make Doug DeMuro so mad? And which other models feature on his top 10 worst cars list?
A BMW logo on the front hood of a car
BMW is one of the most respected automakers in the world.

The 10 worst cars according to Doug DeMuro

DeMuro’s list contains a few old junkers from a bygone era, alongside more modern missteps from well-known brands.
Here are his top 10 worst cars:
10. Maserati Quattroporte
9. Chevy Tahoe Hybrid
8. Ferret armoured car
7. Mitsubishi Mirage
6. Nissan Murano CrossCabriolet
5. Cadillac ELR
4. Mercedes-Benz Metris
3. Yugo
2. Trabant
1. And finally, DeMure gets to number one, the worst car he has ever reviewed: “That’s actually easy, not even a question. The BMW Isetta.”

What’s so bad about the BMW Isetta?

The Isetta was designed by Italian firm Iso SpA, and due to its unique shape, it caused a sensation when it was introduced to the motoring press in 1953. BMW bought the rights a year later, and built an initial 1,000 units for sale across Europe.
At the time, many European car makers were releasing small city cars, but the Isetta’s tiny frame took the concept a step further. DeMuro is not a fan, claiming “people look at you and they point and laugh because it’s so stupid.”
He has a point. The Isetta is a special type of microcar, known as a bubble car due to its round shape. Many people mistake it for a three-wheeler, because the rear wheels are so close together. It looks like one of those plastic, foot-powered, dome-shaped cars you can buy for a toddler, and it moves at a similar pace.
The Isetta takes over 30 seconds to reach 31 mph, has a top speed of just 47 mph, and the fuel tank only holds 13 litres (3.4 US gal). This low speed and fuel capacity is probably just as well though, because as DeMuro explains, “any accident and you’re gonna be dead!”
To access the Isetta, you climb in through the front, by essentially lifting up the whole windshield. This means you could be stuck if you park facing a wall because there is no reverse gear.
As well as being “horribly small and underpowered and ridiculous,” DeMuro claims “driving it was a truly terrible experience.” His opinion was no doubt colored by the fact that the car broke down during his review, and had to be towed back to the dealership.

BMW moved on quickly

Small profit margins and poor sales meant that BMW was in real danger of collapse by the late ‘50s. In response, the company abandoned the microcar concept, and began producing sport-oriented cars instead.
By the late ‘60s, BMW had established a reputation for its coupe and luxury sedan models, and would go from strength to strength in following decades. Today, BMW is an industry-leader when it comes to blending performance with style, and hopes to secure its future with the development of electric cars.
Truthfully, the Isetta is only remembered because of how successful BMW became afterwards. In DeMuro’s own words, “I’ve driven a lot of cars. I’ve driven some bad cars. But the BMW Isetta is the worst:”
While it may be the “worst car” he has ever reviewed, owners should take some pride in its uniqueness. If you want one, a refurbished BMW Isetta costs upwards of $55,000, but beware, their street legality is up for debate, and you might struggle to get classic car insurance to cover it.

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