The Allstate Guy Is Worth a Lot More Than You'd Think

Alex Healey
· 3 min read
You are probably familiar with the deep, dulcet tones of the
Guy. His reassuring voice has become synonymous with the brand, along with the tagline, "Are you in good hands?"
The actor’s name is Dennis Haysbert, and he has done more than just advertise
car insurance
. His most iconic role came when he was cast as Senator David Palmer, and later President Palmer, in TV drama 24.
What you might not know, is that over the course of his illustrious career, Haysbert has accrued some serious wealth. Read on to learn more.
Dennis Haysbert is much more than an insurance spokesman.

The story behind those Allstate commercials

Dennis Haysbert had been appearing on TV since the late 1970s, but his starring role on 24, starting in 2001, elevated him to new levels of fame. When he was approached to be the face of Allstate in 2003, he was already a household name.
As explained in
, Haysbert’s voice is commanding and authoritative. They conducted a study which shows men with lower voices are perceived to have more integrity.
By hitching the brand to Haysbert, Allstate was hoping to portray itself as trustworthy and competent. Ultimately, the plan worked!
The key message, "Are you in good hands?" coupled with Haysbert’s reassuring voice, struck a chord with audiences. He has now been the face and voice of Allstate for 18 years.
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Dennis Haysbert’s life and career

As detailed in
Celebrity Net Worth
, Dennis Haysbert was born in 1954. He had eight brothers and sisters, and graduated from San Mateo High School in 1972. Haysbert is 6 ft 5 in, but he rejected several athletic scholarships to pursue a career in acting.
Starting in the late ‘70s, he had recurring roles in many popular television shows, including Growing Pains, The A-Team, Dallas, Magnum, P.I., and The Incredible Hulk.
His big break came in 2001, when he was cast as U.S. Senator David Palmer in 24. The character would go on to become America’s first black President in the show, something he believes helped Barack Obama win the 2008 presidential nomination in real life.
Haysbert’s acting career continued to flourish, and he found further success playing Sergeant Major Jonas Blane on The Unit, and Kilowog on DC Comics’ Justice League.
Haysbert has also appeared in motion pictures and theatrical productions, and in 2008, was featured in television ads to raise awareness about lending discrimination. The ads were commissioned by the U.S. Department of Housing and Urban Development.

How much is the Allstate Guy worth?

Considering his long career, it seems laconic to call Haysbert the "Allstate Guy," but those commercials have made him a very wealthy man!
According to Celebrity Net Worth, Haysbert gets paid around $3-$4 million per year for working with Allstate.
His role as insurance spokesperson, combined with his other acting credits, gives Dennis Haysbert a hefty net worth of around $20 million.

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MORE: Allstate Recently Acquired This Budget Insurer for $300 Million
Allstate car insurance
, powered by the authoritative demeanor of Dennis Haysbert, is one of the most successful companies in the U.S.
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