4 Car Models That Made Consumers Avoid Mercury

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Life is harsh in the auto world. One day a vehicle is on top, and then something newer and better comes out. Legacy automakers like Ford are starting to find that it has to put in more work to keep a top spot in the industry.
Mercury was a brand under Ford that existed for decades. Hot Cars reported that four vehicles contributed to Mercury’s ultimate downfall.
Closeup of Mercury logo on a white car
Mercury’s ultimate downfall might have to do with some lackluster car models.

1987 Mercury Sable

Mercury might have been a luxury automaker, but not all of its vehicles could uphold that label. That was the case for the 1987 Sable.
The colors were dull, the interior was lackluster, and the engine was inferior for the class. It came with a 3.8-liter V6 producing only 140 horsepower that didn’t justify the price range. No one was lining up to buy the Sable, and it quickly fell behind superior vehicles.

1995 Mercury Tracer

Consumers expect automakers to use high-quality materials for luxury cars. When it became clear that Mercury wasn’t meeting those standards, Mercury tried to rebrand itself by churning out more economy cars. This is where the Tracer came in.
Unlike the cool-looking bodies of the Comet Cyclone and the Cougar Eliminator, the Tracer just looked boring. It was all sharp, straight lines with no personality. The colors didn’t have a bright pop, and it turned heads for all the wrong reasons.
To make matters worse, the top-performing engine was a 1.9-liter four-cylinder which produced 127 horsepower.

2004 Mercury Grand Marquis

With a name like Grand Marquis, potential owners were expecting something more like a return to Mercury’s luxury roots. Sadly, that didn’t happen.
While there was nothing wrong with it, the Grand Marquis just felt dated. Because of this, it failed to draw in a younger crowd.
According to Hot Cars, “The Grand Marquis is very popular among septuagenarians.” They added that “Sharing the same 4.6L V8 as the Crown Victoria and Town Car, the Grand Marquis is among the most boring cars one could ever think of. No one remembers it. No one misses it.”

2005 Mercury Montego

Where the Tracer had too few curved lines to make it interesting, the Mercury Montego had too many. While it didn’t look horrible, it certainly didn’t make potential owners feel any sense of excitement. According to Hot Cars, the only people interested in buying it were government officials who drove it for formal business.
The lack of power once again helped bring Mercury down, as leftover parts from Ford were used. The 3.0-liter V6 produced a mere 203 horsepower, which was mediocre for a luxury vehicle during that period.

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Mercury was able to deliver some decent enough cars, but it couldn’t compete with other models in the market. In 2010, Mercury closed its doors for good. Even so, you can still occasionally find a Mercury on the road.
For those who choose to continue driving one, it might save you money when it comes to car insurance. It costs an average of $2,110 to insure in the U.S. If you’ve got a Mercury and are looking for the cheapest insurance, you can use Jerry to compare rates from name-brand companies.

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