In a sea of neutral-colored vehicles, some automakers give you the option of standing out with a brilliant car color. Most owners put their personal touch on their cars. Sometimes, it's as small as a decal here or there. Other times, it's more involved.

One of the easiest ways to put your personal stamp on your vehicle is to choose the paint color that most appeals to you at the dealership. Some automakers have a wide range of color choices.

Jeep

is one of them and their newest color offering might not be what you would expect from the rough and tumble brand.

Jeep is offering a new pink color for the 2021 Jeep Wrangler

Jeep's new Tuscadero Pink is an eye-catching metallic magenta, as reported by

Motor Trend

. Tuscadero Pink is a color that you either love or hate, but there's no mistaking it. It's not the pastel pink of the famed pink Cadillac. Tuscadero Pink is bright, bold, and polarizing.

The name of the color, Tuscadero, could be a reference to a classic television show. On Happy Days, Pinky Tuscadero was the name of a female mechanic who was Fonz's girlfriend. Whether it’s a reference to Happy Days or not, Tuscadero Pink somehow sounds like it belongs on a Jeep.

Motor Trend might say it best: Tuscadero is a name you say with some gusto while you pump your fist in the air.

Let Jerry find your price in only 45 seconds

No spam · No long forms · No fees

Find insurance savings

Tuscadero Pink is available for a limited time on the Wrangler

MORE: Is the Ford Bronco Better than the Jeep Wrangler?

If Tuscadero Pink has caught your eye, you can find it on all trim levels of the 2021 Jeep Wrangler. That's new for Jeep. This is the first time a limited color has been available on all variants, including the two and four-door models.

Tuscadero Pink will only be available through November 2021, so if the metallic in-your-face magenta is something you think would look good in your driveway—or off-road, then you should act soon.

According to Motor Trend, it’s not clear if the color will be available on other models. That includes the Gladiator, which shares the Wrangler base.

Motor Trend reported that adding Tuscadero Pink to your new Wrangler will cost an extra $395. That's not much of an upcharge, especially since anything other than Bright White is already an extra $245.

Jeep isn't the only brand that offers custom color options

MORE: Should Jeep Change the Name of its Midsize SUV?

Many other automakers have announced new color options for their vehicles. Recently, Ford unveiled a new Eruption Green color for the Bronco. Jeep’s new pink shade is much bolder and will help the Wrangler stand out against its competitors.

The Chevrolet Bolt has a few bright color choices, including their Orange Burst and Cajun Red. Other Chevrolet models are also available in those colors.

The Volkswagen Beetle is not only known for its iconic design but also colors that pop.

Stellantis, Jeep's parent company, also offers colors like Go Mango and Sinamon Stick for the 2021 Dodge Challenger.

There are reasons that loud colors aren't the norm for most automakers. Factors like resale value and universal appeal are why most automakers, and consumers, opt for neutral colors. Stocking more than a handful of specialty colors would also increase costs for automakers.

For some brands, though, appealing to consumers who want to stand out is worth the additional spending.

Whether you have decided that Tuscadero Pink is the color you need this fall or not, you can find the best car insurance rates with

Jerry

for whatever vehicle you drive.

Jeep