Feels on Brand: The Subaru Adventure Team
Alex Reale
· 3 min read
Everyone has that friend with a
Subaru
who crows about its amazing four-wheel drive, how cool it looks with its new bike rack or roof tent attaché, and its incredible handling of the treacherous backroads of Tahoe.A Subaru is a reflection of a driver’s outdoorsy spirit, and they are sure to let you know. The
Subaru Adventure team
is a community of Subaru fans dedicated to conquering the outdoors.
Subaru models are made for the outdoors
Subarus are an excellent choice for those of us who can’t resist the call of the wild. Almost all of their models are all-wheel drive, and they come equipped with a roof rack that begs to be adorned with muddy mountain bikes.
Subaru owners enjoy a weather-proofed interior that is well-suited for outdoor fun. Most enticing of all, the Forester and Outback boast the “X-Mode” option. Pushing this button transforms your car into Alex Honnold, giving it exceptional traction for tough terrain by lowering gears, activating mechanisms to avoid wheel slippage, and taking pressure off the brakes for steep descents.
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What is the brand known for?
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Something about having the same car can inspire a sense of community in some motorists. Jeep owners take pride in the culture of their brand, one manifestation of which is the “Jeep wave.” If you’re cruising down the road in your Wrangler and spot a fellow 4x4, tradition holds that you should acknowledge its driver with a little wave. It’s a nice tip of the hat to someone else with your good taste.
Subaru doesn’t have ingrained traditions the way Jeep does, but it’s a brand that’s a natural fit for team spirit. On its website, under “Why Subaru,” you can check out a variety of different causes that the company has pledged to support, including protecting pets and the earth. These commitments reflect the brand’s outdoorsy and community-oriented nature.
A group of Subaru drivers took this a step further and formed a collective that’s dedicated to these principles: the Subaru Adventure Team.
A uniquely Subaru pursuit
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The Subaru Adventure Team advertises itself as a group whose choice of vehicle implies a certain way of being. Members of this organization are “engaged in human-powered recreation” and “passionate about the outdoors.”
They’re sponsored by a number of brands that are similarly adventure-focused, and the testimonials on their website recount the triumph of climbing El Capitan and conquering the Tetons. There are several photos of happy climbers who parked their Forester at the base of the mountain before beginning their ascent.
It’s an inspiring place to click around for anyone who enjoys a good bout with the elements, but it appears that the team is not currently working on any projects. Maybe they’re too busy belaying fellow Subaru drivers as they navigate complex cliff faces to keep their fans updated. Either way, if you drive a Subaru, you’re a step ahead of the rest of us if you want to start your own adventure team.
To keep you safe on your adventures, make sure you have proper car insurance.
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