Car insurance commercials are all over TV, radio, and the internet. So why do these companies spend so much time and money to try to get your attention?

Insurance companies will do just about anything to get the attention of consumers. Acquiring the naming rights to a stadium is the perfect way to make sure people know your brand.

GEICO is one of the most recognizable names in the car insurance industry. A big reason for that is the countless number of memorable ad campaigns from the company.