Car Tariffs Price Estimator

Jerry’s data journalist and editorial team built an interactive dashboard that lets you explore how prices for over 500 vehicle models are estimated to change under the latest tariffs. Select a brand or model to see detailed estimates of the price hike — and find out which cars are most and least affected. We’ll continue to update our model if and when tariff policies change.

Read more of our analysis here.

Car tariffs price estimator methodology

Jerry’s data journalist and editorial team analyzed over 500 vehicle models using the 2025 National Highway Traffic Safety Administration American Automobile Labeling Act (AALA) data to estimate the impact of trade tariffs on vehicle prices.¹

We calculated the share of each vehicle’s parts sourced from the U.S., Mexico and Canada to assess compliance with the United States-Mexico-Canada Agreement (USMCA).²³

Tariffs were applied using the following logic:

If a car is assembled in the U.S.:

• If the vehicle is 85% or more North-American, no tariff is owed.⁴
• Otherwise, a 15% credit was applied to the non-North American slice and then 25% tariffs were applied to the remaining portion of non-North American parts. Credits are only computed for the first year.

If the car is assembled outside the U.S., except for China: The entire non-North American slice pays the 25% tariff.

China premium: Whatever share of that dutiable slice traces to Chinese parts is charged 145% instead of 25%.

MSRP data was compiled from multiple sources including Kelley Blue Book, Car and Driver, TrueCar, manufacturers websites and dealership listings. Prices are ballpark estimates of starting prices and differ based on trim levels, configurations and geography.

We then calculated the total tariff rate, the estimated cost impact in dollars and the revised post-tariff price for each vehicle.

In cases where identical models were manufactured in multiple locations (e.g., some Honda CR-Vs are assembled in the U.S., others in Canada), we computed the average tariff cost for each model within its manufacturer to provide a unified view.

Citations

1. NHTSA. “MY2024 AALA by Percent Content.” National Highway Traffic Safety Administration (NHTSA), American Automobile Labeling Act (AALA). https://www.nhtsa.gov/part-583-american-automobile-labeling-act-reports ↩︎
2. U.S. Trade Representative. “Chapter 4: Rules of Origin.” USMCA Full Text. https://ustr.gov/sites/default/files/files/agreements/FTA/USMCA/Text/04-Rules-of-Origin.pdf ↩︎
3. Congressional Research Service. “IF12082 – U.S. Auto Tariffs and the U.S.-Mexico-Canada Agreement.” https://www.congress.gov/crs-product/IF12082 ↩︎
4. The White House.” Fact Sheet: President Donald J. Trump Incentivizes Domestic Automobile Production.” https://www.whitehouse.gov/fact-sheets/2025/04/fact-sheet-president-donald-j-trump-incentivizes-domestic-automobile-production/ ↩︎

MEET OUR EXPERTS

Sinduja Rangarajan

Sinduja Rangarajan is an award-winning journalist whose work has spurred legislative actions and prompted major companies to change their policies. Her most recent role was as a senior investigative data reporter for Bloomberg News, where her work received multiple honors, including an Overseas Press Club Award and several Society for Advancing Business Editing and Writing (SABEW) awards. Her contributions to Bloomberg Green’s “water grab” series sparked legislative conversations in California and Australia and were recognized as a Pulitzer Prize finalist.
Before joining Bloomberg, she served as a data and interactives editor at Mother Jones and as a data reporter at Reveal from The Center for Investigative Reporting. She holds two master’s degrees in communications and journalism, as well as a bachelor’s degree in computer science. She lives in the San Francisco Bay Area with her partner and two children.