According to new survey data
from life insurance carrier Ethos, Americans think more about mental health than they do inflation, COVID-19, death, or climate change. The only topics that are more front of mind are physical health, personal finances, and the Ukraine conflict. Almost half of Americans think about mental health daily
When asked, 45% of Americans said that they think about their own mental health and the mental health of their families every day. This is above inflation (42%), COVID-19 (33%), death (23%) and climate change (19%).
Ethos’ Nichole Myers, chief underwriter, noted, “One of the really positive things we saw was that efforts over the last few years to de-stigmatize mental health seem to be working.
“Among traditionally 'taboo' topics, more people are willing to talk about mental health than about sex, politics, and religion. I don't think we'd have seen this even a few years ago."
The survey showed physical health ranked first on the list of worries, with 60% of Americans thinking about it on a regular basis. Personal finance came in second at 54%, with the war in Ukraine coming in third at 48%.
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4.7/5 rating on the App Store | Trusted by 5+ million customers and 7 million cars4.7/5 app rating | Trusted by 5M+ drivers Concerns differ by age, gender
Young Americans and those with children think about mental health more often than older generations and individuals without kids.
Millennials (57%) think about mental health daily, which is more than other ages (48% of Gen Z, 46% of Gen X, and 29% of Boomers). More than half (55%) of American parents with children under the age of 18 think about their own or their family's mental health on an everyday basis, compared to 39% of Americans without children.
Concerns about both mental and physical health are similarly divided by gender.
53% of women think about their/their family's mental health daily
35% of men think about their/their family's mental health daily
66% of women think about their/their family's physical well-being daily
54% of men think about their/their family's physical well-being daily
The most taboo topic: death
In terms of taboo subjects Americans are willing to discuss, death ranked last, at only 6%.
"We'd love to see similar progress made in being willing to talk about death," Myers said. "While 90% of Americans say they think it's at least somewhat important to discuss end-of-life planning with loved ones, less than half (47%) have done so.
“While these may seem difficult topics to broach, we believe having candid conversations with family members about end-of-life planning and the tools available to manage them, like wills, advanced health care directives, and life insurance, can ultimately reduce stress and help everyone feel more confident and secure."
Taboo subjects that Americans would rather discuss include money (29%), mental health (21%), sex (16%), religion (15%), and politics (14%).
Women, again, were more willing to talk about mental health compared to men (30% versus 12%). And millennials and Generation Z are far more comfortable discussing mental health than their older counterparts. It topped the list of taboo subjects for 32% of Gen Z and 28% of millennials, compared to 14% of Gen X and 15% of Boomers.
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