Jeep® has collaborated with Universal Pictures to launch a global marketing campaign for the upcoming “Jurassic World Dominion” film.
The global campaign for the Jeep
brand will be running in markets all over the world, including those in North America, Europe, the Middle East, and Asia-Pacific. The ad spot will launch across all Jeep social media channels, from Instagram to Facebook, to Tik Tok, beginning on June 1. Check out the wicked video down below, and learn more about this awesome collaboration between two iconic American staples, brought to you by the car insurance super app, Jerry.
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In the U.S., the marketing campaign
will include a 30-second broadcast spot and content on the Jeep brand's social media channels, along with an extended one-minute version of the TV spot and behind-the-scenes footage of the commercial's creation. In addition to the television and social media content, Jeep Wave members will be able to see the film at drive-in events in cities across the United States on June 8, including Detroit
, Chicago, New York
, Miami, and Los Angeles, as well as Warwick
, New Jersey on June 9. Jeep Wave is a premium owner-loyalty program chock-full of exciting benefits and perks for the brand’s SUV owners.
"The Jeep brand has substantially expanded in the three decades since the first appearance of the Wrangler in the original 'Jurassic Park' film," commented Christian Meunier, Jeep brand CEO. "We have entered into new SUV segments, we have increased our global production footprint and, with the rollout of our 4xe electrified portfolio that includes the Wrangler 4xe
, the Jeep brand is developing the most capable and sustainable 4x4 vehicles in the world, satisfying the needs of our expanding global Jeep community." David K. O'Connor, president of franchise management, brand management and global partnerships for Universal Pictures also said, "The 'Jurassic' film series is known for its epic scope and thrilling action and 'Jurassic World Dominion' is taking audiences on an adventure where no 'Jurassic' film has gone before. The Jeep brand has been driving our audiences on unimaginable adventures, on-screen and off, since the first film in 1993 and we're thrilled to share the road with them, this time and every time."
The Jeep brand and the Jurassic franchise have a long history together. Prior to the release of "Jurassic World: Fallen Kingdom," the Jeep brand aired a 60-second commercial during the Super Bowl in 2018 that paid homage to the iconic scene in "Jurassic Park" featuring the Jeep Wrangler.
In "Jurassic World Dominion," keep your eyes peeled for the Jeep Wrangler
, Jeep Gladiator
, and a vintage Grand Wagoneer zooming through the screen. Get dino-mite auto insurance with Jerry
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