7-Eleven Builds Custom Mustang Designed by Fans (and It Has a Slurpee-Shaped Gearshift!)
7/11 has unveiled its Model 711 car, a remodeled 2021 Ford Mustang inspired by the store’s famous snacks—and they’re giving it away to one lucky customer.
remodeled by Galpin Auto Sports, the iconic L.A.-based restoration shop. It's a car enthusiast's dream—and one lucky customer can win it by purchasing select items at 7-Eleven, Speedway, or Stripes convenience store locations.
Customizing cars dates all the way back to the 1930s and has only grown more popular over the years. But 7-Eleven has put the power in the hands of the customer, polling thousands of patrons to design their dream Model 711 car. This led to the inclusion of fun additions like a pizza holder, Slurpee-shaped gearshift, and more!
4.7/5 rating on the App Store | Trusted by 5+ million customers and 7 million cars
4.7/5 app rating | Trusted by 5M+ drivers
A striking, striped exterior
The Model 711 is certain to catch eyes wherever it goes. The exterior has been decked out in the classic 7-Eleven colors everyone can instantly recognize:
The racer wrap features a white base with three stripes—one each in red, orange, and green
The rims are a vibrant green with a cherry red under glow—similar to the neon 7-Eleven sign that lights up after dark
A night owl emblem on the front grille is a nod to the store’s late-night convenience
The customizations aren’t just confined to the exterior of the Model 711—there are also some wicked interior features that make for a truly unique ride!
Slick leather seats with red, orange, and green stripes
A gearshift in the shape of the store’s iconic Slurpee drink
A custom pizza snack holder, situated beside cup holders large enough to fit a Big Gulp or Slurpee
A custom-made air freshener with the scent of 7-Eleven’s fresh to-go coffee
Marissa Jarratt, executive vice president and chief marketing officer at 7-Eleven, remarked, "We know our customers have an affinity towards car culture, so building a one-of-a-kind car inspired by our most iconic products was a no brainer.”
“We had hundreds of thousands of 7-Eleven car fanatics and customers interact with the voting of customization elements for the Model 711—and now one lucky customer still has a chance to win these unbelievable wheels. We can't wait to see the places they'll go and the many #CarsOf7Eleven pics they'll take."
Customers have the chance to win this custom Mustang, and there are a bunch of methods to do so.
You can purchase select items via 7Rewards, Speedy Rewards, or through the 7NOW delivery app—eligible products include pizza, taquitos, Slurpee drinks, Redbull, Doritos, and more. Car enthusiasts can also enter via social media. Follow @7eleven on Instagram and look for posts with the hashtag #Model711Sweeps for details on how you can win.
May 24 is the final day to enter and drive away as the Model 711’s new owner.
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4.7/5 rating on the App Store | Trusted by 5+ million customers and 7 million cars
