Why don't luxury automakers like BMW or Mercedes offer 0% APR?
Why don't luxury brands offer financing deals? I was looking at maybe getting a luxury car, but none of these automakers provide 0% APR financing.
Answer provided by
Answered on Jul 15, 2021
Eric Schad has been a freelance writer for nearly a decade, as well as an SEO specialist and editor for the past five years. Before getting behind the keyboard, he worked in the finance and music industries (the perfect combo). With a wide array of professional and personal experiences, he’s developed a knack for tone and branding across many different verticals. Away from the computer, Schad is a blues guitar shredder, crazed sports fan, and always down for a spontaneous trip anywhere around the globe.
“Unlike car manufacturers that make cars for the average income person, luxury cars have a different target market.
Most buyers of luxury cars aren’t worried about a few hundred dollars in savings on interest payments.
Other automakers like Ford or Nissan offer 0% APR to entice more people to buy. It’s more of a marketing gimmick than anything else.”
MORE: How to Buy a New Car
Did this answer help you?
Ask us a question by email and we will respond within a few days.
Have a different question?
You can meet us at our office and discuss the details of your question.
Browse by topics
What others are asking
Why does the car dealer need my phone bill?
I went to the dealer to take advantage of a 0.9% APR promo rate. When the finance guy called me, he said I needed to bring a phone bill.
Jul 15, 2021
What should I do if the dealer swapped my down payment and financed amount?
What should I do to amend a mistake the dealer made on my loan? I purchased a car for $8,000 with $4,500 down and $3,500 financing. When I looked at my loan a few days later, these numbers were flipped, showing that I financed $4,500.
Jul 15, 2021