Why don't luxury automakers like BMW or Mercedes offer 0% APR?

Why don't luxury brands offer financing deals? I was looking at maybe getting a luxury car, but none of these automakers provide 0% APR financing.

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Eric Schad
Answered on Jul 15, 2021
Eric Schad has been a freelance writer for nearly a decade, as well as an SEO specialist and editor for the past five years. Before getting behind the keyboard, he worked in the finance and music industries (the perfect combo). With a wide array of professional and personal experiences, he’s developed a knack for tone and branding across many different verticals. Away from the computer, Schad is a blues guitar shredder, crazed sports fan, and always down for a spontaneous trip anywhere around the globe.
“Unlike car manufacturers that make cars for the average income person, luxury cars have a different target market.
Most buyers of luxury cars aren’t worried about a few hundred dollars in savings on interest payments.
Other automakers like Ford or Nissan offer 0% APR to entice more people to buy. It’s more of a marketing gimmick than anything else.”
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