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When did Mercedes buy Jeep?
Someone told me the other day that Mercedes bought Jeep sometime before the turn of the century, which came as a surprise because I thought Jeep was owned by Chrysler. When did Mercedes buy Jeep?
Andrew Biro · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
At the time, the merger seemed like a good idea for both companies, as Mercedes-Benz would benefit from Chrysler’s U.S. dealership network and Chrysler would benefit from the acquisition of certain mechanical pieces and the Mercedes platform.
In the end, however, the merger would prove to be disastrous for Daimler-Benz, which would go on to sell the company to private equity in 2006. It would then be bought by Fiat on Jan. 21, 2014, at which point Fiat Chrysler Automobiles (FCA) was born.
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- Gregory R.
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