What is the Volkswagen slogan?

Volkswagen is one of my favorite brands of all time, especially because my mother owned a VW Beetle. I always thought it was the coolest thing I’ve ever seen. With that said, I’m a few years removed from knowing much about the brand. What is VW’s current slogan?

Eric Schad · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
Volkswagen has had many slogans over the years, but today, it’s nothing. Literally nothing. Volkswagen shed its slogan Das Auto in 2016 and hasn’t looked back. Das Auto, which translates from German to English as The Car, was deemed a bit pretentious by new management. Thus, the slogan has gone by the wayside—and as of 2022, VW has not replaced it with anything else.
Some other slogans over time include:
  • Nothing else is a Volkswagen.
  • Think small.
  • If only everything in life was as reliable as a Volkswagen.
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