What is the Subaru slogan?

I just bought my first Subaru, and I feel like I’ve joined an exclusive club. Other Subaru owners wave at me, and they’re all so friendly. However, I don’t want to embarrass myself by not knowing things about Subaru. What’s Subaru’s slogan?

Eric Schad · Answered on Sep 30, 2022
Reviewed by Shannon Martin, Licensed Insurance Agent.
The Subaru slogan is Love: It’s what makes a Subaru a Subaru, and it’s been the slogan of the company since 2008. Subaru has stuck with this slogan for the past 15 years, but its marketing department wasn’t always so consistent.
The Japanese automaker cycled through many different slogans prior to landing on its current slogan, using sayings such as:
  • Think, feel, drive
  • The beauty of all-wheel drive
  • Driven by what’s inside
  • Inexpensive and built to stay that way
  • When you get it, you get it
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