What is the MINI slogan?

I drive a MINI, and I know some other car manufacturers' slogans, but what is MINI’s slogan?

Andrea Barrett · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
Good question! Although there isn’t a single
slogan, there have been several they’ve used, including:
  • Is It Love?
  • You Don’t Need A Big One to Be Happy
  • Small Wins
More recently, MINI launched its BIG LOVE campaign on the MINI Hatch and MINI Cabrio models. Their new position focuses on diversity, making the world a better place, and caring for the community. “Big Love’’ is the symbol, which is inclusive of the slogans connected to individual diversity: “Everyone will find a place for themselves’’, “Everyone will feel the power,’’ and “Everyone loves to stand out.”
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