Slogans are an impressive bit of marketing—combining a message, wit, and branding to appropriately encapsulate the brand’s mission. Perhaps nobody does it better than Mercedes. The Mercedes slogan is The Best or Nothing, which adequately presents the idea of a high-end luxury automaker.
Like any good company, Mercedes has reinvented itself over the years through clever slogans. Some of the past Mercedes-Benz slogans include:
While a simple slogan may not make you want to buy a Mercedes, you’re likely an owner because you enjoy quality luxury automobiles. But just because you pay a good amount to drive one doesn’t mean you need to pay an absurd amount for car insurance.