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What is the Lotus slogan?

I drive an older Lotus, and recently, I’ve seen a lot of car commercials, but I’ve never seen one for Lotus. Do they have a slogan or any commercials?

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Andrea Barrett · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
The Lotus slogan is “Simplify, then add lightness.” It’s a motto the company has followed since it was founded and why Lotus is known for producing incredibly lightweight cars.
Some of the other taglines Lotus has used over the years are:
  • “Pure Adrenaline”
  • “For the few who know the difference”
  • “Innovative. Featherweight. Eye-catching.”
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