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What is the Lincoln slogan?
In my mind, Lincoln’s need no introduction. They’ve been my family’s chosen car for decades. But for those who aren’t as familiar, does Lincoln have a distinct slogan?
Jacqulyn Graber · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
Yes— Lincoln’s had a few taglines over the years, and its latest slogan is “American Luxury; What a Luxury Car Should Be”.
Previously, Ford used the slogan “Smarter than Luxury” for their luxury car brand, so you may still see that slogan around as well.
Lincoln Motor Company, or simply Lincoln, is the luxury vehicle division of American automobile manufacturer, Ford. Lincoln Motor Company was founded in 1917 by Henry M. Leland, who named it after Abraham Lincoln. In February 1922, the company was acquired by Ford, which is its parent company to this day.
The current product range of Lincoln consists of luxury crossovers and sport-utility vehicles. From limousines to livelihoods, Lincoln cars have carried Americans throughout the years—most notably some U.S. presidents.
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- Gregory R.
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