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What is the Lexus slogan?

Someone told me that every car brand has a slogan, but I can’t think of any off the top of my head. I’m a Lexus driver, so I’m curious, what is the slogan for Lexus?

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Mary Cahill · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
As it turns out, Lexus has had more than one slogan over the years. The Lexus slogan these days is Experience Amazing. Before that, Lexus used the slogan: The Relentless Pursuit of Perfection which at one point was shortened to The Pursuit of Perfection.
Lexus’ original slogan was actually a good synopsis of the car brand’s inception. When the Lexus LS 400 was unveiled at the 1989 Detroit Auto Show, it proved that Japanese automakers had what it took to compete with the European heavy hitters in the luxury sect.
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