What is the Ford slogan?

I was involved in a charity trivia night this past weekend, and the last question asked what the Ford slogan was. I had to leave early to pick up my daughter from swim practice, so I never get the answer. What is Ford’s slogan?

Eric Schad · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
The Ford slogan is Built Ford Tough, which has been in use since 1979.
Originally intended to accompany radio, TV, and print advertisements of the Ford F-150, the company maintained the slogan for all of its cars with amazing results. Interestingly, the Ford F-150 became the country’s top-selling vehicle starting in 1981—a streak that exists to the present day.
Prior to this iconic slogan, Ford had many others over the years, including:
  • Go further.
  • Ford has a better idea.
  • Have you driven a Ford lately?
  • Built for the road ahead.
  • Quality is job one.
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