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What is the Dodge slogan?

So I’m a marketing student, and we’re doing a unit on great car advertising campaigns, specifically slogans. What is the Dodge slogan?

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Jason Tushinski · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
Dodge has several current slogans, with the latest one being Tear up the streets… not the planet. This one was unveiled in 2021 as a teaser for what Dodge says will be a muscle-car EV coming in 2024.
But that’s not the only slogan Dodge throws into the ether, as several other taglines help this 100-plus-year-old brand hawk its wares to the U.S. public. Here are the rest of Dodge’s current slogans:
  • Excess drives success (2021—present): that excess, in this case of power, from a potent Dodge engine will get you where you need to go
  • Domestic. Not Domesticated (2016—present): plays with the idea that a Dodge can be both a kid- and grocery-hauler, as well as a monster on the track
  • Born Dodge (2014—present): this slogan was unveiled to mark Dodge’s 100th anniversary, along with a line of 100th-anniversary edition cars, including newly designed Charger and Challenger models
  • Never neutral (2010—present): that Dodge’s are meant for active driving, not passively ferrying a driver from point A to B
Dodge vehicles have a unique place in American automotive history and no doubt will continue to with the carmaker’s mix of powerful muscle cars, potent trucks, and practical SUVs and minivans.
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