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What is the BMW slogan?
I’m always intrigued by advertising, especially since you’re bombarded by it all day. I’m curious about the various slogans in the automotive industry and how they sell cars. I own a BMW, so I’m interested in learning more about its marketing. What is BMW’s slogan?
Eric Schad · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
The BMW slogan is Designed for Driving Pleasure, which has been used on and off again by the Bavarian automaker since 1965. This slogan first appeared in 2022, and it’s still not the one that most people are familiar with.
For around 15 years, the BMW slogan was The Ultimate Driving Machine, which is what most people would assume is the current slogan. While that hasn’t been entirely shelved, BMW wanted to reinvent itself to coincide with a new crop of EVs and other vehicles.
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