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What is Fiat’s slogan?

I’ve always been a big Fiat fan, but I haven’t seen many advertisements for it. Has Fiat’s slogan changed over the years?

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Jacqulyn Graber · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
Yes—Fiat has had a long list of slogans over the years. There have even been slogans dedicated to advertising specific vehicle models.
These are some of Fiat’s most notable slogans:
  • “Driven by passion”
  • “Form and function meet—and begin a torrid affair”
  • “A new Italian classic”
  • “Fiat motor cars—in the great European tradition”
  • “Endless possibilities—none of them wrong”
  • “Keep calm and drive”
  • “Unlock your more”
  • “The quickest hatchback of its kind”
  • “Designed with a computer, silenced by a laser, built by a robot”
  • “Admiration guaranteed”
  • “Hand built by robots”
  • “Strada—another Italian work of art”
  • “A car with a history”
  • “You are, we car”
Founded 121 years back in Turin, Italy, Fiat is undoubtedly one of the largest and most reputable car manufacturers in Europe. Perhaps this is why their slogans have evolved with such creativity over the years!
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