Bentley’s slogan is The Silent Sports Car. The British carmaker Bentley has actually had many memorable slogans over the years, including For Town or Country, and Bentley. Every Driver’s Dream.
Besides these pithy witticisms, Bentley has a unique logo, even if you might think a B isn’t unique at all. Of course, that B is surrounded by feathers, which owes to Bentley’s roots as an airplane manufacturer that was founded right after the First World War.
As Bentley moved into automotive production, it used its logo, and specifically the number of feathers for each model, to differentiate one model from another. More sedan-like vehicles were given B logos with an even number of feathers. More sports-oriented, racing Bentley’s had an uneven number of feathers in their logos, as asymmetry is considered good luck in racing.
Both Bentley’s slogans and unique B logo tell a tale of heritage, speed, and the open road, not to mention represent its history in global automotive production.
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