“Unfortunately, discrimination is widespread in the consumer automotive industry. This is the result of the popular misconception that women don’t know as much about cars and the art of negotiation.
Thus, the best plan of action as a woman buying a car is to conduct as much research as possible. Do an in-depth analysis of the car you want and what the average price is, and always negotiate the final price.
As an ace up your sleeve, print out all information regarding price and options and present it to the salesperson. This will not only demonstrate that you’re a force to be reckoned with, but also provide evidence as to how you came to the price you want to pay.
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