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How do we get more car sales leads?
My dad and I own a small dealership in my town and we’re constantly getting beat out by bigger dealerships. My grandpa owned this dealership, then my father, and I will too someday, but I see that our old-school techniques just aren’t working anymore. How can we get more car sales leads?
Chloe Jenkins · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
I’m sorry to hear that your family is having some trouble selling. The truth is, people are becoming more responsive to newer tactics these days, and digital marketing is the best way to get your name out there.
People love a good family business, but the problem may be that your dealership is simply not as visible as larger dealerships. You may want to:
- Start a blog to generate more traffic to your website and appeal to people’s interests or concerns.
- Be more active on social media to attract a wider and often younger audience to your dealership.
- Create email campaigns to reach out to prospective customers in your area or even new partners in your field.
- Use videos to answer questions, provide information, and show off your dealership and the values you have to offer.
The idea in building more sales is to create trust with your customers. Be honest and genuine with your customers, treat them like your own, and they’ll do the advertising for you. Word of mouth is the most powerful form of marketing out there!
A great way to build trust with your customers is to set them on the right path to saving money on their
car insurance
. With the Jerry
app, drivers save an average of $879 a year on their car insurance premiums! A licensed broker that offers end-to-end support, the Jerry app gathers affordable quotes, helps you switch plans, and will even help you cancel your old policy.View full answer
- Gregory R.
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Jerry partners with more than 50 insurance companies, but our content is independently researched, written, and fact-checked by our team of editors and agents. We aren’t paid for reviews or other content.
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