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How do car insurance companies market insurance?
I'm in a Master's program for marketing. We've been discussing the auto industry in my classes, and I found car insurance marketing and advertising really interesting! How do car insurance companies typically market themselves?
Eric Schad · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
“That’s a great question! The marketing and advertising strategies for
car insurance
can vary depending the size of the company, the target market, and the driver demographics each company prefers.As companies pivot to attract more drivers, you may have noticed advertising campaigns geared toward the Millennial generation. These tend to use a more humor-based approach instead of a matter-of-fact approach.
Car insurance companies also tend to create marketing campaigns that incorporate a famous character, such as the GEICO gecko or Flo from
Progressive
.Other car insurance companies employ a more internet-based marketing approach, such as with curated content via blogs, videos, and social media.
If you’re interested in seeing how a company successfully incorporates marketing and a strong marketing campaign, check out
Jerry
. With an innovative marketing plan, Jerry allows customers to compare up to 50 quotes at once and gets rid of the hassles of car insurance shopping! (And if you want to make sure you’re getting the best rate for your coverage, we’re happy to help!)Good luck on your Masters, and happy studying!”
View full answer
- Gregory R.
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Jerry partners with more than 50 insurance companies, but our content is independently researched, written, and fact-checked by our team of editors and agents. We aren’t paid for reviews or other content.
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