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How can I beat a car salesman at his own game?

How do you beat a car salesman at negotiating? I want to trade in my current vehicle for a new car. It’s been a while since I’ve been to a dealership; I don’t know what kind of tactics car salesmen use now, and I don’t want to settle on the first price.

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Phoebe Mah · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
Researching before going to the dealership is a great way to protect your wallet when you’re buying a new car!
Follow these tips to beat a car salesman at his own game:
  • Be prepared: Use online resources, like Kelley Blue Book, to learn about vehicle reliability, safety, and pricing information. Knowing a
    vehicle’s value
    helps you avoid overpaying.
  • Call first before you go to the showroom: Car salesmen sell using emotional tactics by having you test drive the vehicle. Calling and asking the dealer for a price over the phone reduces the emotional power they have over you.
  • Don’t tell them you’re trading: It is best to not tell the dealer you’re trading a car until you have agreed on the price of the new vehicle. When you handle the new car and trade-in vehicle separately, you will likely get a better deal on both.
  • Be patient during negotiations: Do not settle on the first offer the dealer gives you. Make the dealer wonder whether you have changed your mind so they will drop the price.
Don’t forget to shop for car insurance before buying a new car. Dealerships will require proof of insurance before they let you drive the car off the lot. Make sure you’re getting the best deal on insurance by using the number one rated car insurance app,
Jerry
. The average Jerry driver saves $879 a year on car insurance!
I hope these tips help you get a better deal!
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