How can I beat a car salesman at his own game?

How do you beat a car salesman at negotiating? I want to trade in my current vehicle for a new car. It’s been a while since I’ve been to a dealership; I don’t know what kind of tactics car salesmen use now, and I don’t want to settle on the first price.

Researching before going to the dealership is a great way to protect your wallet when you’re buying a new car!
Follow these tips to beat a car salesman at his own game:
  • Be prepared: Use online resources, like Kelley Blue Book, to learn about vehicle reliability, safety, and pricing information. Knowing a vehicle’s value helps you avoid overpaying.
  • Call first before you go to the showroom: Car salesmen sell using emotional tactics by having you test drive the vehicle. Calling and asking the dealer for a price over the phone reduces the emotional power they have over you.
  • Don’t tell them you’re trading: It is best to not tell the dealer you’re trading a car until you have agreed on the price of the new vehicle. When you handle the new car and trade-in vehicle separately, you will likely get a better deal on both.
  • Be patient during negotiations: Do not settle on the first offer the dealer gives you. Make the dealer wonder whether you have changed your mind so they will drop the price.
Don’t forget to shop for car insurance before buying a new car. Dealerships will require proof of insurance before they let you drive the car off the lot. Make sure you’re getting the best deal on insurance by using the number one rated car insurance app, Jerry. The average Jerry driver saves $879 a year on car insurance!
I hope these tips help you get a better deal!
Phoebe Mah
Answered on Nov 05, 2021

Did this answer help you?

Ask us a question by email and we will respond within a few days.

Have a different question?

You can meet us at our office and discuss the details of your question.
Let Jerry’s experts help you find savings on your car insurance!
No long forms or spam · Get quotes from 40+ carriers
Find insurance savings (100% Free)
rating primary
4.7/5 Rating on App Store

Easiest way to compare and buy car insurance

No long forms
No spam or unwanted phone calls
Quotes from top insurance companies
Find insurance savings — it's 100% free