Why Was the Chrysler 300C Touring Wagon Canceled?

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Jane Lu
Updated on Apr 27, 2022 · 3 min read
Like the 2022
Subaru Outback
, the Chrysler 300C Touring attempted to appeal to E-Class and 5 Series car owners in Europe. 
Chrysler first showcased the concept car at the 2003 Frankfurt
Auto Show
. It was created by grafting the 300C front onto the body of a Dodge Magnum, according to
. The result was a good-looking and practical wagon, but it was never officially sold in the U.S.
The Chrysler 300C Touring had low sales numbers, and the company had to drop it after a few years. Here are some of the other reasons why the Chrysler wagon was canceled.
The Chrysler 300C Touring wagon was much more expensive than its sedan counterpart.

Why did the Chrysler wagon fall short?

The YouTube channel Marspeed went over a few reasons why the Chrysler 300C Touring wagon failed. 
Very few people bought the 300C Touring. The sedan trims that were available in the U.S. offered similar suspension, engine, transmission, and chassis. Many aspects of the body were identical.
The wagon cost over $2,200 more than the sedan, with much of the same features. The sedan was also a little lighter and faster than the wagon. Buyers looking for speed went for the sedan instead of the wagon.
The 300C Touring wagon was very expensive in itself. This vehicle was manufactured in Austria and had to be imported into the U.S. These additional costs pushed the price higher than similar luxury models on the U.S. market.
The interior finish of the vehicle had too much plastic, making it look like a cheap product. Several other features, including the ride quality and wheels, were also unimpressive.

Main features of the Chrysler 300C Touring

According to
, the first generation Chrysler 300C Touring offered a choice between three petrol engines (2.7-, 3.5-, and 5.7-liter) and a 3.0-liter V-6 diesel engine. The standard 2.7-liter V-6 produced 193 horsepower and delivered a combined fuel economy of 21 mpg.
The five-door station wagon has five seats, a wide luggage trunk, and lots of legroom for passengers.

Other options for wagon lovers in the US

The best alternative for the Chrysler 300C touring wagon is the Subaru Outback. This adventure-ready model is offered with a turbocharged 2.4 liter or non-turbo 2.5-liter engine. It also has standard all-wheel-drive capabilities and a huge cabin for your luggage.
Car and Driver
also lists the 2021 Mercedes-Benz E-Class wagon as another good wagon choice. It’s luxurious, practical, and good-looking. The vehicle runs on a 362-horsepower engine paired with a nine-speed automatic transmission. This E-Class wagon has a combined 24 mpg with all-wheel drive capabilities.
You could also go for the Mini Cooper S Clubman if you want a compact wagon. It boasts a premium interior, luxurious exterior finish, and great driving dynamics. The Mini Cooper S Clubman runs on a turbocharged 2.0-liter engine that delivers 189 horsepower with an eight-speed automatic transmission.
No matter which wagon or car you get, you’ll want reliable car insurance coverage to give you peace of mind on the road.
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