The UFC's Newest Truck Partner Has a Fitting Name

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Jane Lu
Updated on Jun 27, 2022 · 3 min read
can be a great way for automakers to promote
brand awareness
. Popular mixed martial arts organization UFC just announced its newest sponsorship partner and it has a great name.
According to
, Crane Carrier Company (CCC), a Battle Motors truck company, is now the "Official Light Duty Truck of UFC."
takes a look at what this recent UFC truck partnership involves.
UFC is a well-known American mixed martial arts organization

Who is Battle Motors?

Battle Motors builds commercial vehicles and focuses on heavy-duty refuse and recycling trucks. The automaker also develops electric vehicle (EV) technology and offers zero-emission trucks. The trucks are built tough and new EV options mean potential cost-savings on maintenance compared to gas and diesel vehicles.
There are many options for spec or custom trucks. The trucks are made to work with all kinds of body designs and can have custom-built chassis lengths along with different optional features.
The Battle Delivery Truck, for instance, touts outstanding handling and maneuverability in tight city applications. It's a foot narrower than the typical work chassis and has a lower step down to reduce the risk of injury.
The Battle LET comes in Battle One Severe Duty, Battle One Crew Cab, or Battle One Electric configurations. These vehicles are rugged and durable recycling trucks.
The Battle LNT is another more narrow work truck model that can carry a three-person crew. This model also boasts great handling for tight streets and alleyways. There are also custom turnkey build options if you want a truck that’s easy to integrate with different equipment.

Why this partnership is groundbreaking

Sponsors are nothing new, especially for sports. However, Battle Motors will sponsor UFC in two distinct categories within the U.S. market. Battle Motors is the "Official Light Duty Truck of UFC," and the first-ever presenting partner for UFC's Light Heavyweight Division.
UFC will feature the Battle Motors branded logo on the Octagon canvas at some events. There will also be sponsorship integrations on pay-per-views, social media, and other digital platforms. This representation is huge from a marketing perspective for the truck company.
It means that the brand gets exposure to UFC's large audience. This could also drive new partnership strategies in the future for other vehicle brands.

Battle Motors still has a long way to go

The truck company is making headway in the industry but has a long way to go to compete with other heavy-duty EV trucks makers.
Its recent acquisition of Crane Carrier Company is a big step forward.
Green Fleet Magazine
reported that this merge combines Battle Motors' EV background with CCC's knowledge of the best severe-duty diesel and compressed natural gas technology.
This allowed Battle Motors to bring the Battle-Ready Class 8 severe-duty electric truck to municipal customers. But Battle Motors will have to compete with commercial truck giants like Volvo, Daimler Trucks, and Ford.
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