The Subaru Baja lifestyle
This funky little pickup, which was only on the market from 2002 to 2006, was cherished by outdoorsy folks who didn’t want to commit to a Tacoma but still wanted to be able to haul their climbing gear and adventurous friends. It was basically a Subaru Outback that grew a pickup bed, so it came with the great handling of an Outback along with all the features that hard-core adventurers love.
The flatbed alone begged to be filled to the brim with spare mountain bike tires, but the rear seat pass-through made it possible to throw in some skis too. And let’s not forget that a pickup isn’t just about storage space. The Baja was capable of towing a decent 2,400 pounds, so drivers had several options for getting gear from Denver to Longs Peak. And they’d enjoy a commuter-style drive along the way, thanks to the Outback base.
They point out that diverting production away from the Outback would not be wise, since it’s such a cash cow, but note also that smaller-scale pickups from other brands are gaining traction in the market. So if there were ever a time to bring back the Baja, it would be now.
You may have to stick with the Outback for now
Unfortunately, it seems that no one knows for sure if we’ll be seeing a new Subaru Baja. If you’re thinking of setting aside some cash to purchase one, keep in mind that in 2002 it cost $25,000, and Subaru models are only getting more sophisticated. The Outback is still probably your best bet if you’re desperate for an adventure car, but you won’t get the head turns that the Baja used to get.
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