Celebrity partnerships and charity endeavors are a great way to draw attention to important national and global issues. The automotive sector has also enjoyed many different kinds of these partnerships, and this is the latest.
These are the new Jeep, Fiat, and Ram special edition vehicles Stellantis released with (RED).
Which Stellantis models will be involved in the effort?
From 2021 to 2023, Stellantis will release these special edition models under each brand. Each vehicle will be the color red and have unique features such as interior color schemes and designs as well as badges or grills on the exterior, according to
The first of these (RED) editions begin with Jeep. The 2022 Jeep Compass is set for release in the U.S. at the beginning of next year.
After that, look out for the special edition 2022 Jeep Renegade in the U.S. and Canada. In the latter part of next year, the 2022 Renegade (RED) edition will make its way to Europe.
Stellantis and (RED) have already debuted the special edition 2022 Ram 1500 (RAM) (RED) limited pickup truck. The pricing for the 8-cylinder or EcoDiesel 1500 (RAM) (RED) starts at $63,250.
The EV Fiat New 500 (RED) special edition was also released at the factory in Turin, Italy, and is currently available for order in Europe.
(RED) and Stellantis’ hopes for the COVID-19 pandemic
(RED), slowdowns as a result of the COVID-19 pandemic threaten years' worth of progress for its main cause of fighting AIDS.
Over the three years of the (RED) and Stellantis partnership, a minimum of $4 million will go to Global Fund, which works to fight HIV, AIDS, Tuberculosis, and Malaria, according to its website.
In addition to fundraising, the campaign hopes to bring awareness about the COVID-19 pandemic and its related health crisis, (RED) continues. In addition to the vehicles and their special packages, there will also be branded merchandise and events to support the cause.
Some other successful (RED) partnerships
Bono, the Irish singer-songwriter best known for the band U2, started (RED) in 2006 alongside American activist (and Kennedy cousin) Bobby Shriver, according to Automotive News. The original purpose was to connect companies for AIDS awareness.
Since then, (RED) has successfully partnered with other retailers such as Apple and Amazon, as well as Bank of America. Collectively, those arrangements have raised nearly $700 million for the Global Fund.
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