How Is the Sony Vision-S EV Going?
Carlos Kirby
· 3 min read
Despite being an acclaimed brand in the electronic industry, Sony is encroaching into the automotive industry with its Vision-S concept EV.
At the 2020 CES, the company surprised electronic enthusiasts and journalists by revealing its new car that is expected to disrupt the
electric vehicle
market significantly with high-tech entertainment features. The electronic giant is perfecting its concept car, and only time will tell whether Sony's Vision-S will run on public roads. It's the first time Sony is testing the competitive automotive industry, and of course, consumers who purchase the company's EVs will have unique
auto insurance policies
. 
What's the Sony Vision-S EV concept All about?
As
The Drive
found out, the sneak-peek into the Vision-S during the 2020 CES revealed a car with surprisingly many screens. The company, popularly known for creating consumer electronic devices, such as PlayStation consoles, partnered with Austrian contract vehicle builder, Magna-Steyr, to create a tech-ready EV with a high focus on creating entertainment-focused infotainment systems. With the need for alternative fuels increasing, EVs are continuously becoming the new norm. According to Sony, Vision-S's entertainment-centric concept will favor consumers and enhance their driving experiences in the wake of vehicle autonomy.
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It may take a while for the sony vision-s to run on public roads
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Whether or not Sony has a commercial plan for the Vision-S remains unclear. According to the Senior Vice President of Sony's AI Robotics Business, Izumi Kawanishi, the company doesn't have plans to mass-produce the car because it's still in the research and development phase.
Nonetheless, Sony brought back the Vision-S at this year's CES, unveiling several additional refinements and upgrades. The vehicle's 360-degree camera (which had 33 sensors) is now equipped with seven more sensors. That drastically improves the car's awareness of its surroundings, critical to its safety and driver-assisted systems.
The car has undergone a few road tests near the Magna Steyr's car building facility in Austria.
Automotive World
also found out it has gone to Germany for tests aimed at enhancing its essential safety functions. Perhaps it's Sony's way of making a subtle entry into the auto sector.Sony Vision-S: An entertainment cave on wheels
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The Sony Vision S's infotainment system promises more tech-ready elements than most dime-a-dozen kludgey systems. The EV is steeped in engaging entertainment content, including video games, movies, and music.
It's a novel concept, and the company will have to create a unique cabin design to utilize such features and technologies inside the car.
Suppose Sony's not serious about commercializing the Vision-S. In that case, the only reasonable explanation for its interest in developing the car is to be a major supplier in the automotive infotainment ecosystem.
The entertainment-focused car had a positive reception from consumers during the CES, providing more in-depth technologies than the commonplace Android Auto and Apple CarPlay.
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