Rob Gronkowski's USAA Partnership Is Historic for the Company
Andrew Koole
· 3 min read
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Gronk loves the military. But he’s not in the military. That’s the message of Rob Gronkowski’s commercial with USAA, the insurance company that solely serves military members and their families.
USAA’s partnership with the Super Bowl champion marks the first time the company featured a non-military member in their commercials, but ad appearances are nothing new to Gronkowski. The goofy Buccaneer has promoted everything from laundry detergent to potato chips.
Still, Gronkowski shows enough appreciation for the military in the rest of his life for us to know that this partnership means a little more to him than selling snacks. He’s participated in a number of military events honoring America’s troops.
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Why did USAA tap Rob Gronkowski to be its new spokesperson?
Despite not being a soldier, Rob Gronkowski makes a concerted effort to show his appreciation for the sacrifices the military members make through their service.
According to
American Military News
, he visited the Tomb of the Unknown Soldier in Washington, D.C. on Memorial Day 2021, making a statement on Twitter saying he was “remembering and honoring the men and women who made the ultimate sacrifice.”Throughout his football career, he has shown up to at least seven military events to offer his support. Meeting with personnel and their families, participating in live-stream events for deployed soldiers, and signing autographs are just a few ways Gronkowski shows his gratitude.
So, it makes sense that when
USAA
wanted to partner with a celebrity civilian, they tapped the Tampa Bay tight-end for the job. Based on his past behavior, it’s likely Gronkowski didn’t hesitate to agree.What happens in the USAA ad with Rob Gronkowski?
MORE: How Much Money Did Peyton Manning Make for His Nationwide Commercials?
USAA commercials have always featured soldiers and their families describing the protection they receive from the insurance company. More often than not, they describe the savings available to the military through the insurer.
It’s common knowledge that USAA only serves military personnel, but the insurance company’s new ad makes you wonder, “How often do they have to deal with calls like this?” In it, Rob Gronkowski calls a USAA representative to try to sign up for the service.
The rep explains that their deals are only offered to the military, saying, “That’s what makes us special.” Gronkowski, who loves to play the fool in his TV spots, replies, “Oh, but I’m special!” clearly not what the USAA rep meant.
Should you sign up for USAA’s car insurance?
MORE: USAA Is Finally Rolling Out a Popular New Car Insurance Plan
If you’re a member of the military, USAA is often a great option for all types of coverage, from home and life to
car insurance
. But before you sign on the dotted line, it’s always a good idea to double-check to make sure you’re getting the best price.To save money on car insurance, the best place to start is with
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