Here's everything you need to know about the numbers behind the car colors.
Popular car colors
Most drivers prefer to blend in as opposed to standing out. This trend has impacted car colors. KBB points out that most car colors are some variation of white, black, gray, or silver. However, KBB predicts that this will change in the next few years.
"Dark seltzer" is expected to be the next most popular color. While this color sounds like a new beverage that would be marketed during football games, it is actually quite familiar. It could be described as a gray-silver that is reflective. It will be dark in cloudy weather, and a little bit brighter in the sunshine. Overall, it is a pretty neutral color that blends in well. This color is noted as providing "social camouflage" according to paintmaker
. Despite that, it is expected to explode in popularity. Red offers a nice balance between not being too boring or too showy.
The third most popular car color of the near future will be "Abstraction blue." This car color is named after the famous Georgia O'Keeffe painting. Rest assured, this blue variation isn't a noisy color. It is a brighter blue, comparable with the familiar "sky blue."
Of course, different car types will have different color trends. KBB broke down all the numbers of popular colors amongst different vehicle types in 2020.
White was the most popular color for every category, except for convertibles and coupes. For these more sporty vehicles, black is the most popular color.
Throughout all vehicle types, we see that the traditional colors of white, black, gray, or silver remain popular. The exception to this is blue, which tends to be more popular in convertibles, coupes, luxury cars, and minivans.
Color will also impact resale value. Traditionally, white, black, gray, or silver were the best colors to pick when considering resale value. Based on KBB's reporting, it seems blue and red will be just as safe. A rule of thumb is that the more exotic the color, the more negative impact it will have on resale value.
KBB also notes that certain colors are safer than others. Generally speaking, lighter colors provide an added safety benefit since they are easier to see.
Additionally, unpopular colors also have safety benefits since they stand out and are more noticeable. The safest colors in order are white, yellow, orange, and gold. Black is the most dangerous, since it's harder to see at night.
Whether you drive a traditional silver sedan or rainbow chromatic convertible,
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Lisa Steuer McArdle is an insurance writer with over 15 years of experience writing and editing content in a variety of industries, including insurance and personal finance. Lisa specializes in taking deep dives into make and model-specific content that helps car owners and buyers make solid money-saving choices. Lisa has written over 350 articles for Jerry on topics including electric vehicles to classic cars. Before joining Jerry, Lisa worked in various aspects of the printing industry as a content writer, developer, and editor and earned her bachelor’s degree in creative writing from Lycoming College.