The Jeep Wrangler vs the Ford Bronco: Which is Better?

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For the past 10 years, the Jeep Wrangler was the king of 2-door SUVs. However, the SUV category has a new competitor: the resurrected Ford Bronco. Unlike many car brands, Ford has obtained a cult following ever since the Bronco was discontinued. As such, Ford brought them back into production to compete with Wranglers. 
Here is our analysis of which one is better. 
Medium view of a Ford Bronco from the front on a gravel road.
How do you decide between the Jeep Wrangler vs the Ford Bronco?

Jeep Wrangler vs Ford Bronco: Price

Before we get too carried away with features and specs, let's take a look at pricing. For stock models, the Bronco will cost a few hundred dollars more, per Car and Driver. The Bronco Base goes for $29,995 while the Wrangler Sport is a little cheaper. 
Of course, prices can be wildly different beyond the stock model. Wrangler's creme de la creme is more than twice the price of the Sport model. A Rubicon 392 will set you back $76,390. The Bronco's top-end version, the First Edition, is only $58,410. 
Even on the mid-tier options, Broncos tend to have a better price than Wrangler. 

The Jeep Wrangler has better specs and customization

Comparing the specs between these two vehicles is a bit tricky since they offer so many versions. In total, the Bronco has 7 versions and the Wrangler has 11. If you're going for maximum performance, the Wrangler wins out. 
The Bronco is limited to either four-cylinder or V6 engines across all editions. The top of the line First Edition offers 315 hp and a maximum torque of 410 lb-ft. 
The Jeep, on the other hand, comes standard with a 3.6-liter V6 engine, and only gets more powerful from there. The Rubicon 392 offers a beefy 6.4-liter V8 engine, which produces 470 hp and a maximum torque of 470 lb-ft.
The Wrangler also offers more green options. The Sahara 4xE and Rubicon 4xE are both hybrid cars. Their battery only offers about 25 miles of electric-only driving, but it's still a step in the right direction. Bronco does not offer a hybrid option. 
Fully electric SUVs are coming soon, but it doesn't seem that the Wrangler or Bronco will be going all-electric anytime soon. 

Which is cooler: The Wrangler or the Bronco?

This is of course a matter of taste. A preference that may be divided along generational lines. Those of us who are too young to remember the Broncos of the 90s may have a leaning towards Wranglers. They were the dream car for most of us in college and high school.
Broncos, on the other hand, has had a loyal fan base even though they were discontinued for about 15 years. However, the new Broncos seem to be missing something that their popular predecessors had. 
The early Broncos looked like a cross of a truck and an SUV. The new ones just look like an altered Wrangler. 
Then again, Car and Driver did award the new Bronco for being the best mid-size SUV for 2021. The debate between the two cars will probably never end. 
One thing that can be said without debate is that Jerry can save you money on car insurance. A licensed broker, Jerry does all the hard work of finding cheap quotes from the top name-brand insurance companies and buying new car insurance. Jerry will even help you cancel your old policy.

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