Ford’s Gamble on the Maverick Appears To Be Paying Off
Jason Crosby
· 3 min read
For people who’ve never considered buying a pickup truck before, the Ford Maverick could be a top choice for their next vehicle. This already seems to be the case, as there are reports that the Ford Maverick Hybrid has already sold out, and orders won’t reopen until sometime in the summer of 2023.
This is huge news for Ford, as the company took a huge gamble on the Maverick. It was a gamble because fans of more rugged traditional trucks, like the F-150, may turn their nose up at the thought of buying a compact truck. However,
Ford
appears to be tapping into an underserved market.
The Ford Maverick’s broad appeal
In the past decade, the compact truck market had dwindled, as models such as the Ford Ranger, Nissan Frontier, and Chevy Colorado’s designs were made larger, geared towards that midsize pickup audience.
Like Hyundai with its new Santa Cruz, Ford decided to bet on the Maverick scoring big in the compact truck market. And with no new hybrid models available until summer 2023, it seems that they were successful.
The Ford Maverick appeals to those who:
- Feel like the Ford Ranger or F-series were too expensive
- Want the utility of a truck, but in a more compact size
- Desire increased fuel economy offered by a hybrid vehicle
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According to
KBB
, the Ford Maverick has a base price (for the XL edition) of $19,000. But that’s not the only feature this compact truck offers. The Ford Maverick more than makes up for its size with:- A standard hybrid drivetrain
- Impressive fuel economy—42 mpg in town, and 33 on the highway
- An optional gas engine that offers 250 horsepower, and 277 lb-ft of torque
- Electronics-assisted steering
- A 4.5-foot pickup bed to make hauling cargo easier
- A towing capacity of 4,000 lbs for the gas-powered version
MORE: The 2022 Ford Maverick Offers Better Fuel Economy Than Some Sedans
Will the Ford Maverick’s popularity continue?
That depends on the whims of the American automotive market, something that is currently changing (and expected to continue) in the wake of 2020’s manufacturing crisis, as well as rising fuel prices and environmental pressures.
The Ford Maverick could play well into Ford’s marketing efforts—and it uses the same chassis as the Ford Escape and the Bronco Sport, which ensures a smooth ride from a forgiving suspension system.
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Ford Maverick
, or another compact, mid, or full-size pickup, you can rely on Jerry
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