Ford Confirmed It's Working on an Exciting New Truck People Having Been Asking For
Andrew Koole
· 3 min read
You might be thinking to yourself, what’s a Ford Maverick? Have they brought the Mustang’s fuel-efficient cousin back from the ‘70s? Well, not quite. The new Ford Maverick is the company’s latest take on the compact pickup truck. Rumors of its release have been spreading for over a year, and recently Ford revealed the new model to the world.
Pre-orders of the Ford Maverick will be fulfilled this fall. You can learn more about the new pickup, its competitors, and how to find
cheap auto insurance
for a new truck below.
Ford’s new compact pickup truck, explained
Compact pickups have been hard to come by in the last few years. Most models that started out in the segment, like the Toyota Tacoma and the Ford Ranger, died out or grew into midsize trucks at least a decade ago.
But according to
Kelley Blue Book
(KBB), Hyundai restarted the small truck trend this year with the Santa Cruz. Hyundai and Ford’s new models stand alone in their segment since all other "compact" trucks are still considered midsized.Ford’s marketing for the Maverick targets city dwellers and outdoor adventurers looking for the versatility of a truck bed but the maneuverability of an SUV. They want consumers to see it as the perfect vehicle for a weekend getaway in the woods or for moving your work gear from site to site.
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How the Ford Maverick stacks up against its rivals
MORE: The Best-Selling Midsize Truck Ranked the Lowest in a New J.D. Power Study
The Ford Maverick might have few peers in the small truck segment, but it’s not alone as a pickup built for convenience. Beyond Hyundai’s new
Santa Cruz
, it will have to contend against other compact trucks, like its big brother, the Ford Ranger.Areas where the Maverick really appears to shine compared to the competition are price and fuel economy. The Maverick starts around $21,000 (after destination fees) and is looking to offer 40 mpg. These two stats alone are very impressive and are sure to make many people consider the truck.
Insuring your pickup truck
MORE: How to Get Cheap Truck Insurance for Your Pickup Truck
Despite being marketed as everyday vehicles, pickup trucks are still viewed differently by the insurance industry than cars and SUVs. The versatility of a pickup also means there are more factors involved in owning one, which insurance companies see as an increase in risk.
When you buy insurance for your pickup, you need to be aware of how you plan to use it. Will it be primarily a work truck? Do you plan to tow anything with it? Will it carry any livestock or hazardous materials like oil barrels or explosives? Who will be driving the truck? Any answers to these questions will affect the type and price of your insurance.
If you plan to use your truck for work, you will probably need commercial truck insurance. You’ll also need to choose what types of coverage you’ll need. Liability coverage will most likely be mandatory, but you’ll also need to decide whether physical damage, trailer, or underinsured motorist insurance is right for you.
Have a question about your coverage?
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’s friendly agents are here to answer your questions and provide advice on the best coverage options. As your life changes, your insurance changes, and Jerry is ready to make those adjustments for you.
