The Feature New Car Shoppers Want Most Will Surprise You

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Jane Lu
Updated on Apr 27, 2022 · 3 min read
When purchasing a
new car
, consumers have a lot to consider beyond simply picking a make and model that they like. They may also choose a vehicle based on the features it offers, like
advanced safety technology
According to
, car owners want features that make driving safer and more comfortable. But the most popular feature may surprise you. Here are the top three car features that consumers want the most. 
The new car feature that consumers want the most isn’t a safety function.

Front and rear parking sensors 

90,000 recent car buyers were surveyed about features they wanted to see in a car. Out of those surveyed, 55% said they wanted front and rear parking sensors. This made it the third most popular car feature on the list.
Everyone wants to make their vehicle
more convenient,
and parking sensors can help reduce the stress of parking. 
Searching through a crowded parking lot for a space can already be stressful enough, but realizing that you need to parallel park can make it worse. Front and rear parking sensors can alert drivers when they’re getting close to another vehicle or object to make parking a breeze.

Blind-spot monitoring

Even the safest drivers can struggle with their blind spots. Cars in the next lane may slip beyond the side view mirrors and be difficult to detect. This is where blind-spot monitors can make a world of difference.
Just as the name says, blind-spot monitoring detects vehicles in areas that may be obstructed from the driver's view. It alerts the driver when it’s unsafe to switch lanes. It should come as no surprise that 60% of those surveyed said that they wanted this feature.
Safety features like blind-spot monitoring are a common theme on Autoblog’s popular car features list. Lane-departure warning ranked fifth on the list. This is another feature that helps alert drivers to potential safety hazards while driving.
Many of the survey respondents wanted car features that improve the safety of their cars. However, there’s nothing wrong with wanting a comfortable car too.
A heated seat can make driving in freezing weather much more pleasant. Once you have heated seats, it's a hard feature to go without. 66% of those in the survey wanted heated seats, and this is impressive considering heated seats are not new or trendy technology.
Based on the survey, the car feature that consumers care the least about is fully-autonomous driving. Car manufacturers may want to accelerate the development of self-driving cars, but right now, drivers are almost completely uninterested. The comfort of heated seats wins out over self-driving tech. 
Car insurance is not necessarily a "car feature," but it’s something that every car owner needs. Technological improvements are making it easier than ever to get affordable car insurance.
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