Are Farmers Insurance’s 'Hall of Claims' Commercials Actually Real?
Perhaps you’ve seen the commercials: tales from Farmers Insurance’s “Hall of Claims” have successfully penetrated popular culture. As one of America’s most popular insurance companies, Farmer’s Hall of Claims might seem like another marketing scheme—something made up to get your attention.
But nope! The Hall of Claims is real, and it could be the psychology of laughter that keeps you coming back for more.
Whether you are looking to insure your car through Farmers, or a different company, Jerry can assist in scouring deals to bring you the most affordable car insurance rates around.
Car insurance companies rely on advertising to connect with customers | Twenty20
The history of Farmers Insurance
According to the company’s website, Farmers Insurance was founded in 1928 by two men, John C. Tyler and Thomas E. Leavey—they shared a passion for providing great insurance at affordable rates.
Nearly 100 years later, the business they created together has grown into one of America’s largest insurance companies. Farmers boasts a comprehensive suite of insurance products: from boats and houses, to life insurance and motorcycles.
They currently provide coverage to over 19 million individuals and 10 million households in the U.S. As an organization, they are well-known for their hands-on customer approach and are noted for quickly assessing claims for those who have experienced large-scale natural disasters.
Is the ‘Hall of Claims’ real?
Though there is a portion of their website aptly labeled “Unbelievable Claims”, the stories used in many of Farmers’ light-hearted commercials are true.
The Hall of Claims campaign became a pillar of advertising success for the company. From a comedic standpoint, the commercials became a hit with online and TV audiences. And from a marketing and sales perspective, they were a goldmine.
Farmers, GEICO and more: why car insurance companies use comedy to advertise
Farmers Insurance isn’t the first car insurance company to create a marketing campaign based on comedy. GEICO’s slogan “so easy, a caveman could do it” dominated TV during its heyday. State Farm’s “Jake, from State Farm” commercial, was also a huge hit: even spawning an entire commercial series focused around the fictitious character.
So why is comedy so successful as an advertising ploy? Researchers say that laughing releases chemicals that allow us to bond with other people, and make us feel better, both physically and mentally. It’s possible that making something as technical as car insurance less serious, and more approachable, can help consumers feel closer to a company.
By taking the outlandish experiences gathered from their unbelievable claims, Farmers Insurance has been able to establish itself as a trustworthy, competent, and relevant insurance company. Whatever the future holds for Farmers Insurance, one thing is for certain: the Hall of Claims will keep getting longer.