Alfa Romeois planning a revival of one of its most iconic nameplates: the GTV. This is one of the moves that the Italian automaker's new CEO, Jean-Philippe Imparato, has proposed to help the company generate more revenue and explore new markets.
It’s not clear yet what form the GTV will take, but there have been proposals for a retro two-door coupe or contemporary four-door coupe.
The revived GTV signals an Alfa Romeo transformation
Alfa Romeo, owned by Stellantis, is known to manufacture high-end luxury vehicles. Its current lineup of cars include the Alfa Romeo 4C Spider, Giulia, Stelvio Quadrifoglio, Giulia Quadrifoglio, and the Stelvio SUV.
However, the company has been facing a dramatic decline in sales and has struggled to remain relevant. Imparato is leading the Alfa Romeo revival, and helping the company renew their lineup to get it ready for the future of electric transportation.
Forbesreported that the company dropped their billion-dollar Giorgio platform to focus on electrification. Alfa Romeo will bank on the revived GTV to help it expand its exposure in the U.S. and China. According to Autocar, the Brennero SUV is set to be released in 2023 as Alfa Romeo’s first
Stiff competition already exists in the electric vehicle market
The EV class that the new Alfa Romeo GTV will enter already has some notable competitors. For instance, the BMW i4, a newly unveiled four-door EV, is already receiving lots of attention from consumers.
The other car that the revived GTV will compete with is the Tesla Model 3. The U.S. automaker has much more experience in manufacturing EVs compared to both BMW and Alfa Romeo. The EV market is full of competition and Alfa Romeo will need to stand out.
What does the new GTV need to succeed?
Without a doubt, Alfa Romeo will rely on its history of designing luxury cars to make its new GTV as sleek as possible. You can expect the company to release premium electric cars with classic designs. A revamp of the Alfa Romeo MiTo is being considered to attract younger buyers.
Car and Driverreported that the GTV would need at least 300 horsepower and a 300-mile driving range to compete with leading EVs. Alfa Romeo has not announced a timeline for the car's debut, but they’ve been working on developing an electric drivetrain for their STLA large platform. This new structure will be the foundation of the new GTV.