Alfa Romeo Is Reviving Their GTV as an Electric Vehicle

Jane Lu
· 3 min read
Alfa Romeo
is planning a revival of one of its most iconic nameplates: the GTV. This is one of the moves that the Italian automaker's new CEO, Jean-Philippe Imparato, has proposed to help the company generate more revenue and explore new markets.
The new GTV will come with some changes, including an electric drivetrain. This vehicle might be targeted to compete with the
Tesla Model 3
and the newly unveiled
i4, as
It’s not clear yet what form the GTV will take, but there have been proposals for a retro two-door coupe or contemporary four-door coupe.
Automakers need to adopt EVs to help them succeed in the future | Twenty20

The revived GTV signals an Alfa Romeo transformation

Alfa Romeo, owned by Stellantis, is known to manufacture high-end luxury vehicles. Its current lineup of cars include the Alfa Romeo 4C Spider, Giulia, Stelvio Quadrifoglio, Giulia Quadrifoglio, and the Stelvio SUV.
However, the company has been facing a dramatic decline in sales and has struggled to remain relevant. Imparato is leading the Alfa Romeo revival, and helping the company renew their lineup to get it ready for the future of electric transportation.
In April,
reported that the company dropped their billion-dollar Giorgio platform to focus on electrification. Alfa Romeo will bank on the revived GTV to help it expand its exposure in the U.S. and China. According to Autocar, the Brennero SUV is set to be released in 2023 as Alfa Romeo’s first
electric vehicle
Let Jerry find your price in only 45 seconds
No spam · No long forms · No fees
Find insurance savings (100% Free)

Stiff competition already exists in the electric vehicle market

The EV class that the new Alfa Romeo GTV will enter already has some notable competitors. For instance, the BMW i4, a newly unveiled four-door EV, is already receiving lots of attention from consumers.
The other car that the revived GTV will compete with is the Tesla Model 3. The U.S. automaker has much more experience in manufacturing EVs compared to both BMW and Alfa Romeo. The EV market is full of competition and Alfa Romeo will need to stand out.

What does the new GTV need to succeed?

Without a doubt, Alfa Romeo will rely on its history of designing luxury cars to make its new GTV as sleek as possible. You can expect the company to release premium electric cars with classic designs. A revamp of the Alfa Romeo MiTo is being considered to attract younger buyers.
Car and Driver
reported that the GTV would need at least 300 horsepower and a 300-mile driving range to compete with leading EVs. Alfa Romeo has not announced a timeline for the car's debut, but they’ve been working on developing an electric drivetrain for their STLA large platform. This new structure will be the foundation of the new GTV.
Whether you’re looking to
insure your luxury car
or EV,
can help you find an insurance company with affordable quotes. The free app compares rates from 45 top insurance companies to make sure you get the best coverage for the best price.

Easiest way to compare and buy car insurance

No long forms
No spam or unwanted phone calls
Quotes from top insurance companies
Find insurance savings — it's 100% free