What Is eMuscle?
Dodge doesn’t do electric cars, it does eMuscle! So, what can we expect from Dodge’s first eMuscle car?
American drivers are coming around to
electric cars
. While accounting for just 3% of total vehicle sales last year, the number of EVs sold was more than double the number sold in 2020, and more than triple the number sold in 2019.This trajectory is expected to continue, but some buyers are still cautious. Muscle car fans are one such group, suggesting EVs lack the personality of high-performance ICE cars like the
classic Dodge Charger
. So, they were shocked when Dodge announced it was
retiring its most iconic models
last year, and replacing them with EVs. After all, the American automaker has long been associated with powerful V-8 engines and their trademark roar. In an effort to placate these legacy fans, Dodge is refusing to call the EV versions of the Charger and Challenger “electric cars,” referring to them as “eMuscle” instead. So what can we expect from a Dodge eMuscle car? Read on to find out.
What do we know about Dodge’s first eMuscle car?
We don’t yet know if the first eMuscle car will be a rebrand of the two-door Challenger or four-door Charger, or something completely new.
Most people expect it will bear the Challenger or Charger title, to capitalize on name recognition and jumpstart Dodge’s foray into electric sports cars.
Car and Driver
explains the first eMuscle car will use one of Stellantis' dedicated EV platforms—most likely the STLA—providing up to 500 miles of range. From the very limited preview, we can tell it will have a retro design and feature the legendary Fratzog logo (three arrowhead shapes that form a three-pointed star) on its grille.Dodge first used this badge in the 1960s and ‘70s. By using it again, Dodge is reassuring fans that it hasn't forgotten where it came from, and that its popular muscle cars are changing, rather than disappearing altogether.
When is the first eMuscle car due for release?
Dodge has promised to unveil its first concept eMuscle car this year, alongside a plug-in hybrid, and mystery third vehicle. The eMuscle car is scheduled to enter production in 2024 and will be available to buy from late 2023.
The same timeline will apply to the electrification of Dodge’s sister brands, including Ram, Jeep, and Chrysler, which are also pivoting towards EV development. In the meantime, Dodge will continue to make and sell its V8 muscle cars, and fans are hoping for a couple of special editions before ICE engines are retired for good.
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