Tata Motors Unveils $10,000 Electric Car
India-based car brand Tata Motors aims to bring affordable electric vehicles to the country.
One of the biggest drawbacks to electric vehicles (EVs) is the price tag. While EVs offer great benefits, like impressive fuel economy and lower maintenance costs, there’s no denying that sticker shock is real when it comes to electric-powered vehicles.
But, the India-based electric vehicle company Tata Motors is looking to make EVs more affordable and accessible with their
new car
. Tata Motors’ latest EV is one of the least expensive vehicles overall
on the market, at just $10,000. What is Tata Motors?
The company behind the reasonably priced and ultra accessible electric vehicle might not be a car brand you’re familiar with if you live in the United States.
Tata Motors is an India-based company that leads the country in electric vehicle production and sales. India’s government wants to increase electric vehicles on the roads from 1% to 30% by 2030, so Tata Motors’ efforts are helped with government subsidies.
According to
Reuters
, Tata Motors’ biggest domestic rival is Mahindra & Mahindra. Tata Motors’ announcement of the $10,000 electric vehicle comes as its rival is in talks with investors to raise up to $500 million for its electric vehicle unit, with plans to launch its first electric SUV in January 2023.What is Tata Motors’ latest electric vehicle?
To keep ahead of the competition and grow electric vehicle share throughout India, Tata Motors unveiled the Tiago electric vehicle, priced at 849,000 rupees, or $10,370.
The vehicle is a small compact hatchback, with a 19kWh battery pack in the base model. As
Electrek
points out, the battery pack is tiny—there are electric motorcycles with larger battery packs. Upgraded trims have slightly bigger battery packs at 24kWh.Despite the small battery pack, the car functions well and gets a respectable 155 miles of range. Plus, Tata Motors offers DC fast charging throughout India. While the exact rate of charge isn’t specified, the company does say that DC fast charging can add 110 km of range with 30 minutes of charging.
Managing Director of Tata Motors Shailesh Chandra said the car’s disruptive pricing would open new opportunities and markets for the brand in smaller cities and towns where the population was more price-conscious.
Tata Motors helps advance India’s automotive world
The Tiago electric vehicle isn’t the first small and affordable car Tata Motors has produced for India. The Tiago is Tata Motors’ third electric vehicle, and the car brand has gas-powered vehicles, too. Tata Motors is the third largest carmaker in India, and its electric vehicle unit is valued at $1.9 billion.
With the Indian government pushing for the country to catch up to the rest of the automotive world in
electric vehicle sales and trends
, Tata Motors is making large strides to achieve that goal. 
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