In a move that would have been unthinkable just a couple of years ago,
luxury carcompany Lamborghini is about to say “arrivederci” to combustion engines.
Aventador LP 780-4 Ultimaewill be the Italian giant’s last all gas-powered vehicle, with a plug-in hybrid coming next year, and an electric lineup planned for 2024.
Fans rush to buy Lamborghinis before electrification
Automotive News Europereports that Lamborghini saw a 13% increase in global sales last year, with a spike after the company announced its plans to go electric.
And according to CEO Stephan Winkelmann, the automaker has almost sold its entire production run for 2022, less than a month into the year!
Even the $2.6-Million
Lamborghini Countach—derided by critics as a cash grab—sold out within three days of its unveiling.
Managing the transition to electric cars
Transitioning from gas to electric will be a challenge for every automaker, but supercars like Ferrari and Lamborghini face an especially difficult task.
A core part of their brand identity is engine power, and the satisfying roar that accompanies it. Will the gentle hum of EV be able to elicit the same tingly feelings of excitement?
Lamborghini is confident they can overcome these hurdles by investing heavily in new tech. In fact, it has allocated $1.7 billion for the shift to plug-in hybrids, and will spend even more on its first full-electric model.
In terms of what we can expect from an electric Lambo, the company has said it will be a four-door model, suitable for daily use.
That’s all we know, but I can confidently say it won’t appear on our list of
cheapest luxury cars to insure!