What is a non-fungible token (NFT)?
An NFT or non-fungible token is a crypto asset that is unique and can be used to authenticate ownership of digital assets like digital art, recordings, virtual real estate, and virtual pets.
NFTs can be sold and resold, but the original owner is always tracked. In the case of the Taycan Turbo's unique livery, a portion of the sales continues to go back to the original owner.
What made Porsche expand into the NFTs with the Taycan Turbo?
When Porsche Cars Australia introduced their Taycan Turbo, it was obvious that the car had a little something extra. Artist Nigel Sense worked to create a unique and eye-catching piece of artwork that served as the Taycan Turbo’s exterior design.
However, this artwork was more than it seemed; its design allowed the Taycan Turbo to become a unique digital asset. To celebrate the art and Porsche’s first fully electric and digitally advanced sports car, the automaker commissioned three NFTs of the Taycan's livery.
Photographer Derek Swalwell used his outstanding skills to place the Taycan Turbo's digital image in the perfect background, making NFTs out of them. These NFTs also contain tunes created by the amazing Gene Shill who used harmonic and rhythmic textures from the EVs power unit to create the sounds!
The Taycan Turbo could even go head-to-head with Tesla's Model S, though the Porsche’s range leaves something to be desired when comparing the two. That being said, the Taycan Turbo is powerful. It puts out 750 horses and is equipped with adaptive air suspension, partial leather interior, and remote keyless entry.
The Taycan Turbo also has the technology to surpass most other EVs, including features like remote smartphone parking. Even the paint palette expands past the normal colors with Porsche's "Paint to Sample" program, which allows a fully customized color scheme.
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