A Chinese electric vehicle
maker has launched a special-edition version of its popular mini EV: the Wuling MINIEV Gameboy Edition. And no, there's no direct (read: licensed) connection to Nintendo
or its line of Game Boy gaming handhelds (sorry, no Kirby's Dreamland on your morning commute). GameBoy Edition
The Gameboy Edition is reportedly aimed at male customers, with Wuling noting that men accounted for 77% of the more than 30,000 pre-orders for the Gameboy Edition since March.
The MINIEV Gameboy Edition comes in four variants: Hurricane Phantom, Jungle Traveler, Star Rover, and Party Sweetheart. Each of them has a unique wheelset, distinctive trim, and slight exterior finish variations.
The special edition MINIEV cars also boast redesigned LED headlights and a modified front fascia with an LED strip linking the headlight clusters. Per Electrify News
, the MINIEV Gameboy Edition's themes are inspired by video games. A Motor1 reviewer notes that despite major improvements over previous models, the MINIEV Gameboy's cabin looks cheap and feels cramped. Its seats are among the least comfortable on the market, despite its revamped upholstery.
Dominating the market
But that interior cheapness doesn't hurt the MINIEV too much, as it's the top-selling electric vehicle in China at the moment.
SAIC-GM-Wuling's Mini EV has dominated China's electric vehicle industry. Per Motor1
, about 213,000 all-electric cars and 68,000 plug-in hybrids were delivered just in the month of April. The Wuling Mini EV made up just over 27,000 of those electric vehicles sold in April, and it continues to be the most popular electric vehicle in the Chinese market.
Wuling has sold more than 127,000 of its Mini EV so far in 2022, and it's outpacing Tesla's Model Y, the second-best-selling electric vehicle in China with more than 75,000 sold.
More concepts to come
It's not the first time Wuling has received the special edition treatment (here's looking at the MINIEV Macaron), and it likely won't be the last.
The company recently teased a concept for a retro-inspired MINIEV which gives classic Fiat 500 vibes. As reported by Electrek
, the unnamed concept wasn't designed by Wuling, but was promoted on the automaker's social accounts. While it might not happen, it'd be pretty cool to see something like this hitting American streets in the near future. The Wuling MINIEV sells better than Tesla for a major reason: it's much, much cheaper.
Affordable yet functional
Because the Wuling MINIEV's top speed is 62 miles per hour, you're not going to be winning any drag races (and you'll probably avoid highways for fear of becoming road pizza). And you're not going to be impressing anyone with its 41 horsepower and 75 lb.-ft. of torque.
But with a starting price of around $4,200 and a range of up to 174 miles on a single charge, it's China's most affordable brand-new electric vehicle. The max price you'll pay for a fully equipped model is around $5,700.
At under $6,000, you could buy a MINIEV without taking out a huge loan
. That's worth the performance dip alone—and would make electric vehicles accessible to the masses. Save on your annual vehicle ownership costs
Until the MINIEV comes to North American shores, you'll have to save money on your electric vehicle transportation
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