Electric vehicle sales could accelerate soon
The media outlet compared EV adoption to that of other technologies like smartphones and televisions. The data showed a recurring S-shaped growth curve where sales are slow at first before quickly accelerating after the initial phase.
Bloomberg then compared the momentum of EV adoption in the U.S. to regions and markets with more progress like Europe and China. In most cases, the moment of accelerated growth occurred soon after the 5% marker was reached.
Obstacles EV adoption still needs to overcome
Bloomberg’s analysis showed that on a brand-by-brand basis, EV sales tend to reach the “acceleration” phase after sales account for 10% of an automaker’s business.
The transition also needs to grow globally to successfully replace gas-powered cars. Even though global sales have tripled in the last two years, the growth has come almost completely from the U.S., Europe, and China.
Regions like South America, Africa, and Southeast Asia have yet to show any movement toward the new technology.
Whether EVs take over the streets also depends on consumer costs and convenience. The government and industry are making a lot of headway to offer the infrastructure needed for the full adoption of electric vehicles, but the initial cost of ownership has hit a few speed bumps.
At the same time though, brands like Chevrolet and Nissan have managed to lower the price tags on their entry-level models like the Chevy Bolt and Nissan Leaf. Coverage for these models has also normalized.
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