Project Titan’s purpose was speculated about with great gusto in the next few years, but the larger purpose of the project was never a well-kept secret: Apple was building a car. And the car they were interested in building would be fully autonomous.

Of course, this has long been a goal of many EV companies, except the goal posts keep mysteriously moving.

Bloomberg

reports that Tesla, arguably on the forefront of autonomous vehicle technology, is still not close, and Uber, which had been pushing aggressively to rival Tesla, recently sold its autonomous interests away. Will Apple be the one to finally pull it off?

Mac Rumors

reports that, despite Project Titan’s various leadership hiccups and changes of direction, an autonomous vehicle is nevertheless on its way. Some estimates point to a 2025 arrival; others suggest 2027 is more realistic.

MORE: A Startup Wants Kenya to Embrace EVs

Let Jerry find your price in only 45 seconds

No spam · No long forms · No fees

Find insurance savings

Speculating on specs

Apple is world-renowned for its relentless focus on presentation and user experience—two paints in the portrait of a billion dollar company. Mac Rumors suggests that whatever vehicle emerges from Project Titan will reflect this obsession with a pitch-perfect product.

And in typical Apple fashion, the car will have certain features that make it a market stand-out. Or rather, the car will not have certain features.

Apple’s autonomous vehicle is rumored to be losing both the steering wheel and the pedals. “Drivers” may have access to one emergency takeover option, but their long game appears to be a totally frictionless car experience.

One proposed interior reflects the work of a startup called Canoo, which builds vehicles with seats that face each other in a semicircle. It looks like the opposite of what all warning labels suggest about buckling in a car seat, but if the car is truly autonomous, then this would be a safety feature, not a bug.

And for those interested in the hardware and design, it is rumored that Apple’s car will be based on the chassis of Hyundai's E-GMP electric vehicle platform. The firm has also filed a flurry of patents to take on problems like glare, road hazards, and devices with low battery. And you can bet that the people who invented screen time will light the interior just right, so you feel soothed while you browse Apple News.

MORE:

Electric Car or Hybrid: Take a Quiz to Figure Out Which Is Right for Your Needs

No iCar just yet

Apple will have to forge connections with other companies to get where they want to go, says

Bloomberg

. The processor chip is right in Apple’s wheelhouse, but the brass tacks of building an automobile will require the partnership of manufacturers, potentially in the U.S.

And sometimes a connection forged with another company looks a lot like poaching its top talent. Senior engineers from Volvo, Tesla, and GM, among others, have entered the world of Project Titan. The Apple vehicle is getting a lot of expert attention.

We’re still living in the world of speculation, so while we’re at it, let’s consider

The Street’s

report that Porsche may be in talks for a “joint project” with Apple. Could we be seeing some kind of Apple Porsche? It’s still too early to tell. We’ll have to wait for the rumor mill to churn out more tidbits. For now, there are lots of driving games you can play on your iPhone.

Rethinking your insurance in case Apple moves its vehicle timeline up?

Jerry

is the easiest and most effective way to find a car insurance policy that is customized for you.

Are you overpaying for car insurance?

Compare quotes and find out in 45 seconds.

Try Jerry