Apple Gets Serious About Their Autonomous EV Program
Apple’s rumored project titan, an autonomous EV project, hires a new specialist, an ex-exec from Lamborghini.
Written by Lauren Smith
Reviewed by Kathleen Flear
Apple is known for a lot of things. Macbooks, iPhones, iPads, and their shiny minimalist style stores where you can go to look at all their new fancy gadgets and hear about their upcoming projects. Except for maybe one, the rumored Project Titan, Apple’s bumpy autonomous electric vehicle program.
If you haven’t been following all the rumors,
Jerry
is here with new project information and a breakdown of what we know. From Lamborghini to Project Titan
The newest news from Project Titan is Luigi Taraborrelli. He’s an exec from Lamborghini with 21 years of experience at the company who recently left and is now at Apple.
So if you’re a fan of Lamborghini’s, you can thank him for some chassis and vehicle dynamics he worked on over the years or cars like the Aventador Coupé, Huracán Coupé, Sterrato, and Urus SUV, to just name a few.
Pulling a name like this can’t come cheap. This shows that Apple is still serious about getting long-await EV to market. But the project has faced nothing but delays since its inception.
Let Jerry find your price in only 45 seconds
No spam · No long forms · No fees
Project Titan, a work in progress since 2014
If you haven’t been keeping up with the Apple Car news, don’t worry, it’s been a long journey. And news like a well-known car company’s exec hired by Apple has been common since 2014 when they hired staff from Mercedes Benz.
People in the project come and go, and roadblocks seem fairly common. The most common news on the project is employee poaching either on Apple's end or on other companies' ends.
The project has changed a bit, or at least it has, according to rumors, which can start to read like coverage for a local cryptid like the Mothman. Things like “secret automotive facility” or translated international coverage of their supply chains, leaked schematics, and possibly dreams like being able to summon the car via your iPhone.
We know that California let Apple run some tests with their cars, or more accurately, test their self-driving tech integrated into other cars like Lexus’s in 2017 and 2018. But unfortunately, the title “Project Titan” seems to be a catch-all for their experiments in cars and car technology without many official press releases on the subject.
MORE: Apple’s car isn’t dead yet
Car insurance for your non-autonomous car
While we wait for Apple to tell us exactly what they’re up to with their experiments in autonomous technology and rumored plans for EVs, we will still have to drive around with a person behind the wheel. And that requires
car insurance
. Car insurance doesn’t have to be confusing or rumored; it can be simple with the
Jerry
app. Download the app, and you can pick a quote and sign up with a top insurance provider for the coverage you need. No phone calls or long forms. Jerry can help you save money if you hold out for that autonomous EV Apple car. The average Jerry user saves an average of $800 a year.
4.7
